{"id":4637,"date":"2025-06-30T11:09:25","date_gmt":"2025-06-30T04:09:25","guid":{"rendered":"https:\/\/abaii.com.vn\/?p=4637"},"modified":"2025-07-02T11:14:12","modified_gmt":"2025-07-02T04:14:12","slug":"vien-abaii-dong-hanh-htkhqg-ung-dung-ai-blockchain-marketing","status":"publish","type":"post","link":"https:\/\/abaii.com.vn\/en\/vien-abaii-dong-hanh-htkhqg-ung-dung-ai-blockchain-marketing\/","title":{"rendered":"Vi\u1ec7n ABAII \u0111\u1ed3ng h\u00e0nh c\u00f9ng H\u1ed9i th\u1ea3o khoa h\u1ecdc qu\u1ed1c gia th\u00fac \u0111\u1ea9y \u1ee9ng d\u1ee5ng AI, Blockchain trong marketing"},"content":{"rendered":"

H\u01a1n 60 tham lu\u1eadn t\u1ea1i h\u1ed9i th\u1ea3o g\u1ee3i m\u1edf gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u chi ph\u00ed, gia t\u0103ng n\u0103ng l\u1ef1c c\u1ea1nh tranh trong k\u1ef7 nguy\u00ean s\u1ed1.<\/em><\/p>\n\n\n\n

Ng\u00e0y 29\/6\/2025, Vi\u1ec7n C\u00f4ng ngh\u1ec7 Blockchain v\u00e0 Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o ABAII \u0111\u1ed3ng h\u00e0nh c\u00f9ng H\u1ed9i th\u1ea3o khoa h\u1ecdc qu\u1ed1c gia v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201c\u1ee8ng d\u1ee5ng AI, Blockchain v\u00e0 Metaverse trong marketing: Gi\u1ea3i ph\u00e1p gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng kinh doanh\u201d do Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc T\u00e0i ch\u00ednh – Marketing t\u1ed5 ch\u1ee9c. S\u1ef1 ki\u1ec7n thu h\u00fat \u0111\u00f4ng \u0111\u1ea3o c\u00e1c chuy\u00ean gia, \u0111\u1ea1i di\u1ec7n doanh nghi\u1ec7p, gi\u1ea3ng vi\u00ean v\u00e0 sinh vi\u00ean, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n trao \u0111\u1ed5i k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u, chia s\u1ebb kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n, th\u1ea3o lu\u1eadn nh\u1eefng xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 m\u1edbi.<\/p>\n\n\n\n

\"To\u00e0n
To\u00e0n c\u1ea3nh H\u1ed9i th\u1ea3o khoa h\u1ecdc qu\u1ed1c gia \u201c\u1ee8ng d\u1ee5ng AI, Blockchain v\u00e0 Metaverse trong marketing\u201d.<\/figcaption><\/figure>\n\n\n\n

Ph\u00e1t bi\u1ec3u khai m\u1ea1c, TS. L\u00ea Trung \u0110\u1ea1o, Ph\u00f3 Hi\u1ec7u tr\u01b0\u1edfng Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc T\u00e0i ch\u00ednh – Marketing, kh\u1eb3ng \u0111\u1ecbnh: vi\u1ec7c \u0111\u01b0a c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0o l\u0129nh v\u1ef1c marketing kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn mang t\u00ednh xu h\u01b0\u1edbng m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh y\u00eau c\u1ea7u t\u1ea5t y\u1ebfu. \u00d4ng nh\u1eadn \u0111\u1ecbnh: \u201cS\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa AI, Blockchain v\u00e0 Metaverse m\u1edf ra c\u01a1 h\u1ed9i n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh, \u0111\u1ed3ng th\u1eddi t\u1ea1o n\u1ec1n t\u1ea3ng cho s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p trong m\u00f4i tr\u01b0\u1eddng to\u00e0n c\u1ea7u h\u00f3a.\u201d <\/p>\n\n\n\n

\u00d4ng \u0110\u00e0o Trung Th\u00e0nh, Ph\u00f3 Vi\u1ec7n tr\u01b0\u1edfng Vi\u1ec7n ABAII, ph\u00e2n t\u00edch t\u00e1c \u0111\u1ed9ng to\u00e0n di\u1ec7n c\u1ee7a AI \u0111\u1ed1i v\u1edbi l\u0129nh v\u1ef1c marketing, nh\u1ea5n m\u1ea1nh vai tr\u00f2 then ch\u1ed1t c\u1ee7a c\u00f4ng ngh\u1ec7 n\u00e0y trong \u0111\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb. D\u1eabn b\u00e1o c\u00e1o McKinsey n\u0103m 2023, \u00f4ng cho bi\u1ebft Generative AI \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p kho\u1ea3ng 4.000 t\u1ef7 USD m\u1ed7i n\u0103m cho kinh t\u1ebf to\u00e0n c\u1ea7u, trong \u0111\u00f3 marketing v\u00e0 b\u00e1n h\u00e0ng l\u00e0 nh\u1eefng l\u0129nh v\u1ef1c ch\u1ecbu t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp, r\u00f5 n\u00e9t nh\u1ea5t.<\/p>\n\n\n\n

\u0110\u00e1ng ch\u00fa \u00fd, theo b\u00e1o c\u00e1o Microsoft (5\/2024), 66% nh\u00e0 l\u00e3nh \u0111\u1ea1o cho bi\u1ebft h\u1ecd s\u1ebd kh\u00f4ng tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 thi\u1ebfu k\u1ef9 n\u0103ng v\u1ec1 AI. B\u00ean c\u1ea1nh \u0111\u00f3, World Economic Forum v\u00e0 IBM d\u1ef1 b\u00e1o 40% ng\u01b0\u1eddi lao \u0111\u1ed9ng to\u00e0n c\u1ea7u s\u1ebd c\u1ea7n \u0111\u00e0o t\u1ea1o l\u1ea1i k\u1ef9 n\u0103ng do t\u00e1c \u0111\u1ed9ng c\u1ee7a AI. Nh\u1eefng con s\u1ed1 n\u00e0y cho th\u1ea5y AI v\u1eeba m\u1edf ra c\u01a1 h\u1ed9i l\u1edbn, v\u1eeba \u0111\u1eb7t ra y\u00eau c\u1ea7u c\u1ea5p thi\u1ebft \u0111\u1ed1i v\u1edbi c\u1ea3 doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi lao \u0111\u1ed9ng trong vi\u1ec7c th\u00edch \u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i nhanh ch\u00f3ng c\u1ee7a c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n

\"\u00d4ng
\u00d4ng \u0110\u00e0o Trung Th\u00e0nh, Ph\u00f3 Vi\u1ec7n tr\u01b0\u1edfng Vi\u1ec7n ABAII, chia s\u1ebb v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a AI \u0111\u1ed1i v\u1edbi marketing t\u1ea1i h\u1ed9i th\u1ea3o.<\/figcaption><\/figure>\n\n\n\n

\u1ede g\u00f3c \u0111\u1ed9 tri\u1ec3n khai th\u1ef1c ti\u1ec5n, \u00f4ng \u0110\u1ed7 V\u0103n Minh, Gi\u00e1m \u0111\u1ed1c Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 mi\u1ec1n Nam c\u1ee7a Vi\u1ec7n ABAII, cho r\u1eb1ng kh\u00f4ng ch\u1ec9 AI m\u00e0 Blockchain c\u0169ng \u0111ang d\u1ea7n tr\u1edf th\u00e0nh tr\u1ee5 c\u1ed9t ch\u00ednh trong chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7n \u0111\u1ea1i. AI gi\u00fap t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c nhi\u1ec7m v\u1ee5 ph\u1ee9c t\u1ea1p, t\u1ed1i \u01b0u chi ph\u00ed, c\u00f2n Blockchain c\u1ee7ng c\u1ed1 ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1edd kh\u1ea3 n\u0103ng minh b\u1ea1ch h\u00f3a d\u1eef li\u1ec7u, x\u00e1c minh quy\u1ec1n s\u1edf h\u1eefu v\u00e0 truy xu\u1ea5t ngu\u1ed3n g\u1ed1c th\u00f4ng tin. Theo \u00f4ng Minh, s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa hai c\u00f4ng ngh\u1ec7 n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u0103ng kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, ph\u00e1t hi\u1ec7n xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, ch\u1ed1ng gian l\u1eadn v\u00e0 gia t\u0103ng hi\u1ec7u qu\u1ea3 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

H\u1ed9i th\u1ea3o ghi nh\u1eadn h\u01a1n 60 tham lu\u1eadn, t\u1eadp trung v\u00e0o c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ef1c ti\u1ec5n c\u1ee7a doanh nghi\u1ec7p trong b\u1ed1i c\u1ea3nh chuy\u1ec3n \u0111\u1ed5i s\u1ed1. Nhi\u1ec1u nghi\u00ean c\u1ee9u \u0111\u1ec1 xu\u1ea5t \u1ee9ng d\u1ee5ng AI \u0111\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi ti\u00eau d\u00f9ng, c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb; s\u1eed d\u1ee5ng Blockchain \u0111\u1ec3 n\u00e2ng cao \u0111\u1ed9 tin c\u1eady d\u1eef li\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng tin kh\u00e1ch h\u00e0ng. M\u1ed9t s\u1ed1 tham lu\u1eadn c\u0169ng \u0111\u1ec1 c\u1eadp ti\u1ec1m n\u0103ng c\u1ee7a Metaverse trong vi\u1ec7c ki\u1ebfn t\u1ea1o tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh, t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u00e0 n\u00e2ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c \u0111\u1ec1 xu\u1ea5t n\u00e0y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 thi\u1ebft th\u1ef1c, ph\u00f9 h\u1ee3p v\u1edbi y\u00eau c\u1ea7u ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p v\u00e0 xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 hi\u1ec7n nay.<\/p>\n\n\n\n

V\u1edbi vai tr\u00f2 \u0111\u1ed3ng h\u00e0nh, Vi\u1ec7n ABAII kh\u00f4ng ch\u1ec9 \u0111\u00f3ng g\u00f3p chuy\u00ean m\u00f4n m\u00e0 c\u00f2n k\u1ebft n\u1ed1i chuy\u00ean gia, chia s\u1ebb kinh nghi\u1ec7m, t\u1ea1o c\u1ea7u n\u1ed1i gi\u1eefa gi\u1edbi nghi\u00ean c\u1ee9u, doanh nghi\u1ec7p v\u00e0 sinh vi\u00ean. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y g\u00f3p ph\u1ea7n m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 sinh vi\u00ean ti\u1ebfp c\u1eadn th\u1ef1c ti\u1ec5n \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 trong marketing, \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/p>\n\n\n\n

\u0110\u1ecdc th\u00eam t\u1ea1i:<\/p>\n\n\n\n

\u2013 Vi\u1ec7n ABAII ph\u1ed1i h\u1ee3p \u0110\u1ea1i h\u1ecdc Y D\u01b0\u1ee3c TPHCM tri\u1ec3n khai AI trong gi\u1ea3ng d\u1ea1y v\u00e0 nghi\u00ean c\u1ee9u y khoa<\/a><\/p>\n\n\n\n

\u2013 C\u1ea3nh b\u00e1o TrustX Market s\u1eed d\u1ee5ng tr\u00e1i ph\u00e9p h\u00ecnh \u1ea3nh Hi\u1ec7p h\u1ed9i Blockchain Vi\u1ec7t Nam<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

H\u01a1n 60 tham lu\u1eadn t\u1ea1i h\u1ed9i th\u1ea3o g\u1ee3i m\u1edf gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u chi ph\u00ed, gia t\u0103ng n\u0103ng l\u1ef1c c\u1ea1nh tranh trong k\u1ef7 nguy\u00ean s\u1ed1. Ng\u00e0y 29\/6\/2025, Vi\u1ec7n C\u00f4ng ngh\u1ec7 Blockchain v\u00e0 Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o ABAII \u0111\u1ed3ng h\u00e0nh c\u00f9ng H\u1ed9i th\u1ea3o khoa h\u1ecdc qu\u1ed1c gia v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201c\u1ee8ng […]<\/p>","protected":false},"author":14,"featured_media":4642,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[38],"tags":[48,41],"class_list":["post-4637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conference","tag-abaii","tag-ai"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/abaii.com.vn\/en\/wp-json\/wp\/v2\/posts\/4637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abaii.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abaii.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abaii.com.vn\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/abaii.com.vn\/en\/wp-json\/wp\/v2\/comments?post=4637"}],"version-history":[{"count":2,"href":"https:\/\/abaii.com.vn\/en\/wp-json\/wp\/v2\/posts\/4637\/revisions"}],"predecessor-version":[{"id":4644,"href":"https:\/\/abaii.com.vn\/en\/wp-json\/wp\/v2\/posts\/4637\/revisions\/4644"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abaii.com.vn\/en\/wp-json\/wp\/v2\/media\/4642"}],"wp:attachment":[{"href":"https:\/\/abaii.com.vn\/en\/wp-json\/wp\/v2\/media?parent=4637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abaii.com.vn\/en\/wp-json\/wp\/v2\/categories?post=4637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abaii.com.vn\/en\/wp-json\/wp\/v2\/tags?post=4637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}